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| How to put flash commercial on Television |
Adobe Flash format is installed on over 98% of users computer today, and is supported across the Internet on different OS platform and browser version, delivering rich media to users desktops.
Flash is also growing its popularity on Television, as more and more developers are using flash to create
high quality animation and output to video format for showing online, burning to DVD or broadcsts thru traditional television channels.
Despite the growing popularity of world wide web and online video services such as YouTube and Google Video, TV commercial is still considered as the most effective mass-market advertising format. Even Google has launched their Google Adwords for Video services.
And it's becoming more common for Flash to be used to create TV commercials, which could be a short 10 second TV commercial or feature-length cartoon animation.
 Flash exports AVI and QuickTime files, both with or without sound. You can then import these formats directly into many standard video editing programs and then output them to tape or CD.
By using Flash to create video file, you can produce commericals for TV at much lower cost. there is no need to hire a whole video production team and actors to do the video filming.
The following are few important factors you need to take into consideration, when creating a Flash TV commercial, which includes display resolution, screen size, frame rate, color and video format required when you output from Flash.
 -- Display resolution
Display resolution refers to the number of distinct pixels in each dimension that can be displayed.
Output your animation periodically to an FLV, animated GIF, AVI or QuickTime file. These formats show you the speed of your animation better than Flash movies inside the Flash editor. Even with a good graphics card, Flash movies played inside the Flash editor often run a bit slower than the stated frame rate.
--- Frame rate (FPS)
The measurement of the frequency (rate) at which an imaging device produces unique consecutive images called frames. Frame rate is most often expressed in frames per second (FPS) and in progressive-scan monitors as hertz (Hz). The standard recommended frame rate is 30 frames per second for NTSC, and 24 frames per second for PAL.
 -- Screen Size
TV screen size is often different from your standard compute monitor. When creating a flash commercial, you should maintain an aspect ratio of 4:3 to avoid any stretching in the post-production changes. 720 x 540 at 30 frames per second (fps) is a fairly standard stage size for NTSC. For PAL use 768 x 576 at 25fps.
Flash is a vector based program, therefore if you design the flash ad using vector images, their quality will be the same regardless of final screen size output. However if you are going to use a lot of raster based images in your production, like pngs and jpgs, then it becomes more important that you use the images in highest possible resolution, or it will look blurred in your final product.
--- TV Safe Color
Many of Flash's color, such as the red color, are too bright when broadcast on television. You should choose television-safe colors, or use a software program such as Debabelizer to create a television-safe palette.
--- Output your flash animation into Video Format
You should export your flash movie file into standard video file format such as AVI, WMV or MPEG for TV broadcasting. The steps are very easy to follow. In Adobe Flash, simply select [File->Export->Export Movie] and choose the exported movie option, and then the conversion is complete.
The display resolution, frame rate and video format used might vary from different TV broadcasting companies. Therefore you shoudl always check for video file format details first before working on the flash movie.
Starting a Flash TV commercial from scratch is very time-consuming and complicated; it will be perfect if you can use the ready-made flash intro templates to create the flash movie in just a few minutes. A4Flash offers a collection of professionally designed Flash ADs and Intros templates that can be converted into TV commercials easily. All of the intros come with source FLA files and are fully editable. We also provide customization service to help you insert your company name and logo, convert to your desired resolution and frame rate at a reasonable price.
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